A new Korean commercial for soju (“How to drink the new cold/cool soju!”)

There are times when people’s generalizations of Asians are completely correct. This is one of those times.

Sidebar: The girl in this commercial gets her haircut by the same person who cuts my hair (Sidebar in a sidebar: Korean haircutting/salons are their own subculture that is sort of hard to understand if you’re not really in it.) and I met her at the haircutting person’s birthday and she was insanely nice and comely.